In an increasingly competitive market, trademarks are the elements that identify the company enabling it to retain customer loyalty. Through trademarks we can talk to our clients and tell them about our product or service.
Any sign that has a distinct ability and differentiates from pre-existing trademarks can be registered. Logos, reliefs containers, scents, sounds, words, phrases, emblems, and all those signs that can be differentiated from others can be registered.
The necessary, usual or generic designation of products or services to be identified cannot be registered.
Terms that describe the nature, function or essential characteristics of a product or service.
The shape or necessary color of the product
. For further reading …
Signs contrary to morals and good conduct
National, provincial and municipal official signs, foreign and international signs (which are officially acknowledged)
Name, pseudonym and portrait of people without their consent or their heirs’.
Unauthorized third-party intellectual developments
It is possible to use your name as a trademark but a search to check that it has not been previously registered shall be conducted For further information::
Trade names and/or designation of activities are protected by the trademark law. Although it is more limited than the registered trademark law, it can be useful to defend your rights.
In case there are oppositions, the registration process is suspended until its lifting (judicial or extrajudicial) is obtained. Once this stage is overcome or there are no oppositions, the trademark undergoes a thorough study and if there are no observations, the trademark is granted.
The average time for the registration procedure is between 12 and 18 months.
Human or legal people, national or foreign people can register a trademark. They can be in more than one name.
The protection of the registered trademark extends to each country granting registration, consequently, it is necessary to register the trademark abroad if you are planning to export your products and/or services. Our firm has a solid network of correspondents around the world.
For further information about trademarks abroad
The duration of a registered trademark is 10 years, as of the date of being granted, renewable for equal periods.
Request a quote to the following email: firstname.lastname@example.org email@example.com